Hi
Hi my name is Christine, and I am “iRetail”.
My superpower is ‘Bricks and Mortar’ Digital Marketing.
I am an expert on all things marketing, like attracting the right customer, creating your business voice and booking more customers.
I empower bridal retailers to build a successful business by understanding the power of customer attraction marketing and helping them create their plans.
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Created a Specialist Bridal Boutique Owners Group
Join a Supportive community for bridal boutique owners offering a power-packed, online coaching and workshop series with videos and workbooks that will dramatically shortcut the path to creating (or reviving) your highly successful and profitable bridal boutique business!
Working With Me To Create Your Customer Attractive Marketing Plan
Are you ready to start working on getting more appointments and need help in putting the plan together? Here are free resources to get you started and understand the work on creating a customer-attractive marketing plan.
Discover Top 14 Places That Will Impact Your Customer Attraction
Join a Supportive community for bridal boutique owners offering a power-packed, online coaching and workshop series with videos and workbooks that will dramatically shortcut the path to creating (or reviving) your highly successful and profitable bridal boutique business!
Why Christine
BB (Before Bridal) My career started in the corporate world working in Sales, Marketing and Digital at GlaxoSmithKline.
I opened my bridal boutique in Surrey, called Love U Forever Bridal in 2004.
Struggling to deliver the growth and momentum in my business I wanted I realised that traditional paper based marketing was not working and set out to learn all things digital.
I was an early adopter of digital marketing from 2006 and I completed several training courses with on-line marketing gurus including Russell Brunson’s 2CCX and Rachel Pedersen’s Social Media Clique, Scott Oldfield SSF Method, and more recently Rachel Miller 100 people.
As my learning progressed my appointments swelled and by 2009 my business had trebbled in size, my husband Neil was able to join the business, we had 3 employees and we made the decision to commit to our store location by purchasing the building. My husband immediately planned to extend the shop and in 2011 we relaunched our store with 3 fitting rooms, a prom and bridesmaids department and increased the team to 8 employees.
I am very passionate about helping bridal retailers with building successful businesses via creating a customer attraction plan.
Over the last 7 years I have helped many retailers understand and build maximum value from their social media and Marketing to improve more appointment, sales and conversion rates.
I have a very collaborative approach to delivering WordPress web sites, and social media strategies which deliver success, and with her extensive knowledge of the bridal retailing industry.
My Passion is to help startups retailers to get the right brand message to attract the right customers with the right brand message
This is where I tell you about my acheivements! (brag) like how I built this and that…
In 2004 I created my bridal boutique
Developed my bridal boutique from zero to six-figure profit within 6 years of opening.
Built an Instagram account with 2,000 followers within 5 months.
Routinely trained nonselling staff to sell with confidence, taking closing rates from 25% to 60% conversion.
Created a pinterest viral idea pin which went to 500,000 views.
Consulted bridal boutique owners from concept to open and into profit.
Helped bridal boutique owners build a sustainable and growing business, understanding how to get more appointments
My Philosophy
Build
Helping bridal retailers build a discover and grow a clear foundation with
Engage
Helping bridal retailer create engaging content that would build your ideal customer.
Closes
Helping bridal retailers discover and grow they business with enagizing the method.
Your Content is Your Voice
Creating your business voice and your personal is very important to growing the right business voice is one of the
Generate The Right Customer
Build your Social Media Brand
Making it easy for your customers
Let’s Talk
Build Your Audience
Create Your Brand Voice
Booking More Appointments